An homage
to handloom
textiles
'Day and night spread light and darkness over the extended earth like two weavers weaving a garment.'
The weavers
Our Vision
Over my twelve years working in the commercial textile industry in India, I saw how 'lowest cost' was prioritised over expertise, machines trumped hands, and consumers shunned price tags that still barely honoured hours spent.
So my mission as founder was to provide a platform to showcase the very best of Indian textile artistry from the length and breadth of the nation, providing our artisans with much deserved visibility and opportunity.
Over the centuries, handloom weaving in India has reached a level of unparalleled excellence. Expert knowledge has been passed down through multiple generations and has been the proud identity of many families. However, in the face of fast fashion and machine weaving, the handloom industry is under threat and so too are the livelihoods of the weavers and their art. My hope is to provide the dignity and respect that will in turn keep these crafts alive.